The philosophy

Old family

Over the last two decades the fashion market and, in particular, the market of the accessories has developed at an astonishing rate.
I remember, at the end of the 70′s, the garment manufacturers sewing simple unimpressive woven (sometimes printed) labels and attaching something printed with no regard to the aestethics or to the style. Since then, many things have changed in the world and, being the fashion market an important aspect of the civilized society, also in this area we can realize how far away we are from those times.

At SEAB we were already operating in the early 80′s and that means that we have lived all the steps of this epoch-making new order.
From the very beginning we have been deeply aware that, for small, creative and flexible companies, co-operation and teaming up were the only chance for survival and prosperity.

Before the Internet, before the high speed communication technology we were already setting up a network of skills, professionalism and creativity based on passion, inspiration and perspiration.
The same old boys and girls, less hair and more kilos, are still going strong.
Probably when we started our voyage, we didn’t believe that our company, 20 years later, would have faced the challenge of their entrepreneurial generation. But that’s it.

We are here to demonstrate that the Italian creativity is alive, more than ever. We are here to tell the world that without the Italian imagination the fashion would be over.
We are neo-romantic visionaries, a tiny part, a drop in the sea of the Italian high potential fashion system to help the world get happier and more colourful.